Is this right for MY spa? I'm pretty new / I've been open for years.

Yes, to both. If you're new, the tips give you a clear starting point so you're not guessing. If you're established, the tips help you systematize what's working and fix what isn't. The common thread: you want practical, spa-specific marketing advice you can actually use. That's exactly what this is.

I don't have time to read one more thing.

Each issue takes about five minutes to read. You'll know within the first paragraph whether this week's tip is relevant to you right now. If it is, the instructions are right there. If it isn't, you save it. No modules, no catch-up, no commitment beyond opening the email.

Couldn't I just find this on Google or YouTube for free?

You could search — but what you'd find is generic small business advice repackaged for spas, or broad marketing theory that doesn't translate to your day-to-day reality. The value here isn't just information. It's spa-specific curation, proven in a real spa, delivered in a format that fits your week. That's not on Google.

What if I join and don't implement anything?

That's a real concern, and it's why every tip is designed to be done in under an hour — most in under 20 minutes. The 30-day money-back guarantee also removes the risk. Try the first few tips. If you don't feel the value, get a full refund. Simple.

Is this only for day spas? I do med spa services too.

This newsletter is written specifically for standalone day spas — the marketing strategies are tailored to that business. If you run a hybrid or primarily med spa operation, some tips will apply, but this isn't the right fit for everyone. The reader I write for every week runs a day spa. If that's you, you're in the right place.

What's your refund policy?

30 days, full refund, no questions asked. Email me within 30 days of your purchase and I'll return every cent. I'd rather you feel good about your decision than keep your $99.95 if this isn't the right fit.

Spa Marketing Tips — Weekly Marketing Tips for Day Spa Owners

Ashley James Founder, Spa Marketing Tips

My name is Ashley James. I started as a licensed esthetician, worked the front desk, and eventually managed a high-volume day spa in a competitive suburban market. I loved the work. But the business side? That part nearly broke me.

I tried everything. I hired a marketing agency — they charged a retainer, sent generic emails about "brand awareness," and couldn't tell a chemical peel from a HydraFacial. Three months in, I'd spent over $3,000 and booked exactly four new clients from it.

I bought courses. Real ones — from people with big followings and polished sales pages. I'd get excited, start the first three modules, and then a slammed week would happen and I'd never go back. The information wasn't bad. There just wasn't time to get through 24 video lessons while attending clients and managing no-shows.

I posted on Instagram religiously for six months. Reels, carousels, tips, behind-the-scenes. Got followers. Got likes. Got almost no bookings.

"I was excellent at my craft but lost when trying to market it. And every resource I found seemed to be written for some other type of business."

So I started keeping a notebook. Every time I tested something — a referral script, a rebooking email, a slow-season promotion — I wrote down what happened. What worked. What flopped. What worked once and never again. Over years of running experiments in a real spa business, patterns started to emerge.

The strategies that actually moved the needle were almost always simple. Not flashy. Not complicated. A well-timed text to lapsed clients. A one-line addition to the checkout process. A specific way to ask for referrals that didn't feel pushy. Things that took 20 minutes and reliably produced bookings.

I started sharing these in a newsletter. One tip per week. Step-by-step instructions. Nothing else.

Within the first 60 days, I was getting emails back from spa owners telling me that a single tip had filled their slow days, re-engaged clients they hadn't seen in several months, or finally given them a rebooking system that actually ran on its own.

That's why Spa Marketing Tips exists. Not to teach you marketing theory. Not to overwhelm you with options. Just to hand you one clear, tested, spa-specific thing to do each week — and trust that if you do enough of these, your business will grow.

Get Weekly Marketing Tips That Fill Your Day Spa Appointment Book

I spent 10 years in the day spa industry testing what actually works — and it's not what the marketing gurus are selling.

Everything that's included in the day spa marketing newsletter

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Try it for 30 days. If it's not right for your spa, you pay nothing.

Here's what a sample tip looks like

Your questions, answered honestly

"Is this right for MY spa? I'm pretty new / I've been open for years."

"I don't have time to read one more thing."

"Couldn't I just find this on Google or YouTube for free?"

"What if I join and don't implement anything?"

"Is this only for day spas? I do med spa services too."

"What's your refund policy?"

You don't need more to think about. You need one thing to do today.